Popular on PrZen
- GLADYS Magazine Celebrates their 15 Year Anniversary! - 248
- Music Producer Debuts Riveting Miniseries About a Pro Football Superstar Embroiled in Physical Assault Scandal - 145
- Oil & Gas Workers Association Endorses Allen Mashburn for Lieutenant Governor of North Carolina - 134
- Missbuy Hair Introduction: Breathable Glueless and HD Lace Wigs - 112
- L.A.I. Communications Wins Prestigious Platinum MarCom Award for Excellence in Marketing and Communications - 112
- Ironside HR, No. 7 on the 2023 SMU D100 List - 112
- Breaking News - New Music Release - 105
- The New Way of Selling Your House! - 104
- Descendant of Sojourner Truth designs custom Space Coat !
- It's Fall Planting Season Is Here at TN Nursery
Similar on PrZen
- Lumena, A New Luxury Oceanfront Condominium Takes Flight on Florida's Space Coast
- Tobu Railway's Hosts "Tokyo Downtown Tour: Bamboo Lighting."
- Unveiling a Secluded Paradise: Beachfront Home on Dog Island, Carrabelle, Florida, Goes to Auction
- SalonInteractive Launches in Square App Marketplace to Provide eCommerce, Marketing & More to Beauty Professionals
- Floris United Methodist Church announces first-ever mission trip for people with disabilities
- Fred Nassiri Relaunches "Love Sees No Colour"
- Wohler makes the Evertz Quartz Protocol available for their iAM-SUM audio monitors & iVAM-SUM AV monitors
- Genuine Hospitality, LLC Adds Two, Southwest Florida Hotels, to Growing Portfolio
- Enhancing Residential Living with Air-Driven Home Elevators in Quebec
- Link.Store Launches the Ultimate Etsy Shop Manager Manual – A Comprehensive Guide for Thriving on Etsy
MaGO PR to Lead Specialized Public Relations Campaigns for the Presidio Trust
PrZen/33501506
The communications firm will drive multicultural media relations efforts within the park's 2023 destination campaign
LOS ANGELES - PrZen -- The Presidio of San Francisco, one of America's most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio's many amenities, including summer programs and events and activities around the park.
Since its inception, the Presidio Trust has prioritized welcoming underrepresented audiences through integrated marketing, media, and community grass-roots outreach. The 2022 award-winning "Free to Be" campaign for the new 14-acre Presidio Tunnel Tops parkland was hugely successful towards those goals, with recent studies demonstrating that visitor demographics match those of the greater nine-county Bay Area, and the "likely to recommend" score has increased year over year.
Building on this momentum, MaGO PR will address several visitor segments to ensure that the Presidio delivers national park experiences to urban audiences who have been traditionally left out or underrepresented in national parks, as well as promoting the many businesses in the park who through their rents support the park's operation. In addition to in-language Spanish and Chinese media, MaGO PR will engage several visitor segments such as people with disabilities and LGBTQ visitors. Activity will run year-round but the campaign's key components will run during the park's prime seasonality period of mid-April to late October. In an integrated approach, Most Likely To, a San Francisco-based creative services firm, will deliver on a paid media campaign.
"I am excited to join the Presidio Trust team and to be part of furthering their ongoing efforts of diversity and inclusion. The Presidio is not only a major Bay Area landmark but also an important park in our national park system," said Marco Gonzalez, CEO & Founder, MaGO PR. "MaGO PR is grateful for this opportunity and is looking forward to amplifying Presidio's genuine message of inclusivity and access for all the diverse communities that comprise the Bay Area."
The recently founded, MaGo PR, a play on words on its founder Marco Antonio Gonzalez's full name and the Spanish-language word "mago," which translates to wizard in English, is a full-service 360° multicultural PR firm that specializes in entertainment publicity, executive corporate communications, issues management, employee communications, community relations, DEI and media training, and English/Spanish translation services in both general and Hispanic markets.
About MaGO PR
MaGO PR is a 360°, full-service bilingual and bicultural public relations and communications firm that focuses on entertainment publicity, talent relations, comprehensive corporate communications strategies, and media relations & diversity training in both general and Hispanic markets in the U.S. The agency was founded by one of Southern California's top bilingual publicists Marco A. González, who brings 20+ years of public relations experience and proven success in entertainment publicity and executive/corporate communications with a strong track record in the delivery of high-impact media results in both the general and Hispanic media markets. To learn more about MaGo PR and Marco Gonzalez, please visit www.magopr.com.
About the Presidio and the Presidio Trust
The Presidio is one of America's most visited national park sites, located within the Golden Gate National Recreation Area. Spanning 1,500 acres next to San Francisco's Golden Gate Bridge, the Presidio is among the most biologically diverse parks in America. Historically a home to native peoples and a military post under three flags, its facilities have been reinvented as museums, restaurants, hotels, homes, and offices. The Presidio Trust is the federal agency that stewards the Presidio, in partnership with the National Park Service and with support from the Golden Gate National Parks Conservancy. The Trust sustains the Presidio by leasing homes and workplaces and offering visitor amenities. Learn more at www.presidio.gov.
Since its inception, the Presidio Trust has prioritized welcoming underrepresented audiences through integrated marketing, media, and community grass-roots outreach. The 2022 award-winning "Free to Be" campaign for the new 14-acre Presidio Tunnel Tops parkland was hugely successful towards those goals, with recent studies demonstrating that visitor demographics match those of the greater nine-county Bay Area, and the "likely to recommend" score has increased year over year.
Building on this momentum, MaGO PR will address several visitor segments to ensure that the Presidio delivers national park experiences to urban audiences who have been traditionally left out or underrepresented in national parks, as well as promoting the many businesses in the park who through their rents support the park's operation. In addition to in-language Spanish and Chinese media, MaGO PR will engage several visitor segments such as people with disabilities and LGBTQ visitors. Activity will run year-round but the campaign's key components will run during the park's prime seasonality period of mid-April to late October. In an integrated approach, Most Likely To, a San Francisco-based creative services firm, will deliver on a paid media campaign.
"I am excited to join the Presidio Trust team and to be part of furthering their ongoing efforts of diversity and inclusion. The Presidio is not only a major Bay Area landmark but also an important park in our national park system," said Marco Gonzalez, CEO & Founder, MaGO PR. "MaGO PR is grateful for this opportunity and is looking forward to amplifying Presidio's genuine message of inclusivity and access for all the diverse communities that comprise the Bay Area."
The recently founded, MaGo PR, a play on words on its founder Marco Antonio Gonzalez's full name and the Spanish-language word "mago," which translates to wizard in English, is a full-service 360° multicultural PR firm that specializes in entertainment publicity, executive corporate communications, issues management, employee communications, community relations, DEI and media training, and English/Spanish translation services in both general and Hispanic markets.
About MaGO PR
MaGO PR is a 360°, full-service bilingual and bicultural public relations and communications firm that focuses on entertainment publicity, talent relations, comprehensive corporate communications strategies, and media relations & diversity training in both general and Hispanic markets in the U.S. The agency was founded by one of Southern California's top bilingual publicists Marco A. González, who brings 20+ years of public relations experience and proven success in entertainment publicity and executive/corporate communications with a strong track record in the delivery of high-impact media results in both the general and Hispanic media markets. To learn more about MaGo PR and Marco Gonzalez, please visit www.magopr.com.
About the Presidio and the Presidio Trust
The Presidio is one of America's most visited national park sites, located within the Golden Gate National Recreation Area. Spanning 1,500 acres next to San Francisco's Golden Gate Bridge, the Presidio is among the most biologically diverse parks in America. Historically a home to native peoples and a military post under three flags, its facilities have been reinvented as museums, restaurants, hotels, homes, and offices. The Presidio Trust is the federal agency that stewards the Presidio, in partnership with the National Park Service and with support from the Golden Gate National Parks Conservancy. The Trust sustains the Presidio by leasing homes and workplaces and offering visitor amenities. Learn more at www.presidio.gov.
Source: MaGO PR
0 Comments
Latest on PrZen
- Lumena, A New Luxury Oceanfront Condominium Takes Flight on Florida's Space Coast
- How Thrive Family Dental and paws4people are Partnering to Train and Place Assistance Dogs and to Pr
- SSV Network selects Randamu for Distributed Key Generation (DKG) Grant Award
- Lawmato relaunches its virtual consultation app with enhanced features
- MiBOXER Is Exhibiting At Hong Kong International Autumn Lighting Fair
- Beck Properties Group, eXp Realty Expands Service in Southeast Indiana
- Stonely Unleashes Innovative Platform for Homeowners: Design and Order Kitchen Countertops Online with Ease!
- One Million Pages Read in the First Year !!
- Kingston NY-Based Ryan & Ryan Kicks Off its 65th Anniversary Dec. 6 by Underwriting a Chamber of Commerce Mixer Saluting RUPCO
- Tobu Railway's Hosts "Tokyo Downtown Tour: Bamboo Lighting."
- "Street Fighter™ 6" Panel Announced for December 2nd at Los Angeles Comic Con; The Music of Street Fighter 6: A Special Look at the Video Game
- National Minority Health Association Launches "Equity for All."
- Green Office Partner Launches Managed Print Services Program in Canada
- Vantiva Confirms its Strong Commitment to Diversity, Equity and Inclusion
- The World's No.1 Superstar Rings in 48th Birthday and 25 Years as an Entertainer
- Devart Is the Winner of 2023 New World Report Software and Technology Award
- Unveiling a Secluded Paradise: Beachfront Home on Dog Island, Carrabelle, Florida, Goes to Auction
- SalonInteractive Launches in Square App Marketplace to Provide eCommerce, Marketing & More to Beauty Professionals
- RacquetX Announces Miami Open Experience as Excitement Builds for Landmark 2024 Event
- Dominating Business Intelligence: Informer Tops the BI & Analytics Survey for the Fourth Time