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ITSMA 2017 Marketing Excellence Awards Honor Top B2B Marketing Programs

Cisco Systems, Cognizant, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, PwC, and SAP take top honors in ITSMA's annual awards program to recognize marketing innovation and impact with B2B services and solutions

LEXINGTON, Mass. - Nov. 2, 2017 - PrZen -- ITSMA, the leading source for B2B marketers in the connected economy, celebrated the 18 winners of its 2017 Marketing Excellence Awards last night during its 24th Annual Conference: Marketing Vision 2017, in Cambridge, Massachusetts.

  "As the pace of transformation continues to accelerate in B2B marketing, this year's award winners demonstrated the creativity, agility, and data-driven discipline that leaders need to drive substantial business impact in today's hyper-competitive markets," said Dave Munn, President and CEO of ITSMA. "From new approaches for Account-Based Marketing and digital brand experience to predictive analytics and customer success, the 2017 winners highlight the true potential of strategic marketing in the connected economy.

Highlights from this year's winners include:

An Account-Based Marketing "toolkit" approach to enterprise content marketing, with nearly 100 sales and marketing team members collaborating to accelerate more than $500M in revenue pipeline with 40 strategic accounts across six industries.

An innovative process to close the insight-to-action gap through a customer intelligence and predictive analytics "super forecasting" engine to anticipate customer needs based on data and insights.

A dynamic thought leadership campaign in the financial services industry to build interest and credibility in the fast-growing market for blockchain technology, estimated to reach $7.74 billion by 2024.

A comprehensive sales enablement program to help 25 clients allay challenges with new regulations, resulting in a total of $60 million worth of booked business with a potential of an additional $450 million in implementation work.

An inventive program to strengthen brand differentiation at a global event with a unique digital experience designed to convey the company's leadership in mobile and AI through the world's first cognitive sculpture.

2017 Marketing Excellence Award Winners

The 2017 Marketing Excellence Awards focused on seven critical aspects of marketing for B2B services and solutions. In addition to the seven thematic categories, this year's program also included a focus on small and medium-sized businesses (SMB), with awards for the top SMB programs.

The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

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    Accelerating Growth with Account-Based Marketing
    Diamond Award: SAP
    Gold Award: Computacenter
    Gold Award: NTT DATA

    Closing the Insight-to-Action Gap
    Diamond Award: Hewlett Packard Enterprise
    Gold Award: Adobe
    Gold Award: Tata Communications

    Driving Business with Thought Leadership
    Diamond Award: Cognizant
    Gold Award: HCL

    Enabling Sales for New Growth Opportunities
    Diamond Award: PwC
    Gold Award: Hewlett Packard Enterprise

    Ensuring Customer Success
    Diamond Award: Cisco Systems
    Gold Award: Unisys

    Strengthening Brand Differentiation
    Diamond Award: IBM
    Gold Award: Panasonic

    Transforming Marketing for Digital Leadership
    Diamond Award: HCL
    Gold Award: SAP

    Small and Medium-Sized Business
    Diamond Award: InfinityQS
    Gold Award: NIIT Technologies

     For more information about the award winners, visit itsma.com/2017-mea-winners.

    Rob Leavitt

    Source: ITSMA

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