Popular on PrZen
- AAGLA Signs With CredHub to Help Owners Comply with New Rent Reporting Requirements - 383
- $15 Million in New Equity to Support Advanced Cancer Diagnostics, Personalized Immunotherapy, Treatments & Drug Discovery: Renovaro Stock Symbol: RENB - 237
- For Saving Home Services Inc. Helps GTA Homeowners Save with Heat Pump Rebates - 226
- Integris and QinetiQ Join Forces to Enhance Survivability of Future Long Range Assault Aircraft (FLRAA)
- Heartwarming News: UCLA & Lakers Honor Young Fan from New Mexico as "Laker For A Day"
- Jazz Legend Bob Holz Nomination-New Album Honoring Larry Coryell
- Premier French Drain Installation & Yard Drainage Solutions in Macomb, Wayne, & Oakland County
- From Despair to Design: Renowned Jewelry Designer, Danielle Nicole Enright Seeks Her Pay It Forward Angel
- INDEPENDENT PRESS AWARD® announces the 2025 winners
- Fromms Pest Control Launches New User-Friendly Website to Enhance Customer Experience
Similar on PrZen
- Arthur Murray Dance Studio Modena: Discover the Joy of Dance
- The OpenSSL Corporation and The OpenSSL Foundation Announce the Formation of Technical Advisory Committees (TACs)
- Curated for You partners with Microsoft to unlock the future of AI-powered fashion discovery
- OpenSSL 3.1.2 Achieves FIPS 140-3 Validation
- The Sonic Planet Becomes Media Partner with Gamble Rogers Folk Festival
- 45th International Symposium On Forecasting – Dates, Venue And Speakers Announced
- Let's Talk Series: Depolarize: Dialogue skills for transcending divides
- The Heart of "Rooted In Rhythm": Bridging Gaps Through Music and Community
- RoarFun attracts visitors with a motion flight simulator rental and virtual branding at the London Heathrow Aviation Carbon Sustainability conference
Hollywood In Pixels is going to London
PrZen/33573635
Hollywood In Pixels will host its inaugural Silver Pixel Awards International on April 3rd, honoring film marketing leaders Chris Massey of Universal Pictures and Bethan Fallon of Warner Bros. Pictures
LOS ANGELES & LONDON - PrZen -- The Hollywood In Pixels Silver Pixel Awards, a recognition of excellence in digital marketing and innovation in the film industry, is making its international debut. Held annually in Los Angeles, the inaugural event in London underscores the global business impact of digital innovation in entertainment marketing. The event will be held on April 3, 2025 at The Arches London Bridge, which is currently showcasing the UK premiere of Marilyn The Exhibition.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
The Silver Pixel, the marquee award, honors outstanding industry contributions by a senior executive overseeing digital marketing and innovation at a studio or streaming service, and will be presented to Chris Massey, Universal Pictures EVP Data Strategy & Transformation. Massey has been at the forefront of harnessing data science, AI-driven insights, and digital technology to drive audience engagement and business growth. With over 15 years of experience, his expertise has shaped the digital strategies for some of the biggest film franchises, including Jurassic World, Despicable Me, and Fast & Furious.
"I'm honored to receive the Silver Pixel Award and to be recognized among such talented peers in the industry," said Chris Massey. "Digital marketing and data strategy continue to evolve at a rapid pace, and I'm privileged to be part of a team that embraces innovation to connect audiences with incredible stories around the world."
The Vanguard Pixel, which celebrates a senior marketing executive who has played a trailblazing role in advancing digital marketing innovation, will be awarded to Bethan Fallon, Vice President, EMEA Theatrical Marketing at Warner Bros. Pictures. Overseeing film marketing and strategy across more than 50 markets in Europe, the Middle East, and Africa, Fallon has played an integral role in the success of Warner Bros.' biggest theatrical releases, including Barbie, Wonka, The Dark Knight Trilogy and the Harry Potter franchise. With over 26 years of experience in the entertainment industry, Fallon has been a driving force behind innovative regional campaigns, forging partnerships with leading media platforms. Her work extends beyond marketing, as she has mentored young professionals through Warner Bros.' Creative Talent Scheme and OK Mentor.
"It's a privilege to receive the Vanguard Award and to be recognized for the work I'm so passionate about," said Bethan Fallon. "Marketing films across such a diverse and vibrant region like EMEA is both a challenge and an incredible opportunity, and I'm proud to work alongside amazing teams and partners who bring these stories to life for audiences worldwide."
Bettina Sherick, founder and president of Hollywood In Pixels adds, "2025 will mark 10 years of HIP celebrating key individuals and campaigns that shape the landscape of marketing in the US. It is only fitting that we expand our celebration to include our global colleagues who have greatly contributed to digital innovation. I'm thrilled we are honoring Chris and Bethan, and look forward to an outstanding evening."
Tickets are available at https://tinyurl.com/silverpixelslondon2025
For sponsorship opportunity inquiries, please email sponsorships@hollywoodinpixels.org
For media inquiries, please email media@hollywoodinpixels.org
About Hollywood In Pixels:
Hollywood In Pixels is a 501(c)(3) corporation dedicated to the preservation and celebration of digital film marketing in Hollywood. Founded in 2015 by Bettina Sherick, an entertainment digital marketing veteran, HIP has become an integral organization within the digital Hollywood community. The organization's The Silver Pixel Awards recognize excellence in digital marketing and innovation within the entertainment industry.
Source: Hollywood In Pixels
0 Comments
Latest on PrZen
- Arthur Murray Dance Studio Modena: Discover the Joy of Dance
- STRETCHIT Announces it is Now Available to Millions of Employees on Wellhub, the Leader in Corporate Wellness
- The OpenSSL Corporation and The OpenSSL Foundation Announce the Formation of Technical Advisory Committees (TACs)
- Sip, Savor, and Celebrate Earth Day on the Shawangunk Wine Trail - April 26-27, 2025
- Kintetsu International Launches Innovative Online Hotel Booking Platform
- Security & Compliance on Microsoft 365 Without the Overhead
- Liquid Technologies Announces the Launch of Liquid Studio v21 and Liquid XML Data Binder v21
- Qrybut Successfully Obtains SEC Certification, Bridging Traditional Finance and Digital Assets
- Glisn Launches Revolutionary Cognitive Training App to Combat the Modern Attention Crisis
- Portland's Evolve & Unite Festival Brings a Transformational Experience to the Pacific Northwest
- School Launches 250 Students International Service Trips - Gives $1M to Global Education
- DivX Unveils Enhanced Guide on Converting MOV to MP4 for Effortless Video Conversion
- SourceCode Expands AI Factory Offerings with Atlas AI Ignite at GTC 2025
- Karen Mueller Leads the Charge in Infection Prevention as SterileCare Drives Meaningful Change in Catheter Care
- AI — Past, Present, and Future: Verb Presents Features Jay Preston
- New Free St. Patrick's Day Bingo Cards Announced – Print or Play Digitally!
- MANE DRINK to Launch Lion's Mane Mushroom Coffee in April — Pre-Orders Now Open for Nootropic Cold Brew
- Curated for You partners with Microsoft to unlock the future of AI-powered fashion discovery
- OpenSSL 3.1.2 Achieves FIPS 140-3 Validation
- Studica Robotics Named International Industry Partner for RoboCup Germany Smart Farming Challenge